What we do

Astridia is positioned to provide the following strategic services:

Event Consultancy

Event Management is more than hosting a party or producing a trade show exhibit, it requires expert project management and vendor relations, industry knowledge and contacts, marketing savvy and strong organizational skills to deliver results, on budget and on time, every time. Like other communications elements, event management begins with defining target objectives and developing and implementing a plan to achieve them, telling your company’s story and sharing the value of your brand.

  • We curate seminars, training, workshops, meetings, performances, forums, launches, networking and functions.
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Media Relations

Even as digital and social media marketing take on a larger role, traditional print and broadcast media relations remain a very important part of a company’s overall communications strategy. The media has a powerful ability to shape our views of products, issues, institutions and brands. Therefore, getting the right message in front of the right people at the right time can help you build your reputation, create brand awareness and educate consumers about your products and services.

Our Media Relations Services Include:

  • Devising A Media Plan
  • Developing Press Releases
  • Global Media Outreach
  • Managing Press Trips
  • Media Engagement Training
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Influencer Marketing

Influencer marketing has become one of the most effective ways to attract customers and clients. Why? Because consumers trust recommendations from a third party more often than from the brand itself. For businesses struggling to connect with their target audience, or trying to expand their reach, joining forces with someone who is active on social media and blogs, and who already has a targeted, loyal network of followers, may be the key to driving brand awareness and leads.

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Market Research

Influencer marketing has become one of the most effective ways to attract customers and clients. Why? Because consumers trust recommendations from a third party more often than from the brand itself. For businesses struggling to connect with their target audience, or trying to expand their reach, joining forces with someone who is active on social media and blogs, and who already has a targeted, loyal network of followers, may be the key to driving brand awareness and leads.

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Market Entry Advisory

Our experienced consultants help you bridge the gap between inside information, and critical external details like a lack of complimentary talent in the new market. Research shows that companies that rely solely on inside information run the risk of failing in new markets due to inherent biases.

  • Market Research
  • Setting up international business from the ground up (Green Field).
  • Establishing partnership, Joint Ventures with foreign firms.
  • Purchasing an existing company that already fulfills your needs (Acquisitions).
  • Partnering with foreign firms via royalty agreements (Technology Transfer and Licensing).
  • Preparation of business and marketing plan.
  • Finding suitable office/ store and negotiating price and terms of lease.
  • Recruiting.
  • Secure funding.
  • Assist you with all legal and regulatory issues.
 
 
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Investment & Trade Promotion

Astridia offers a comprehensive range of investment promotion and international trade consultancy services to investment promotion and economic development agencies, both foreign and domestic.
Our customised marketing solutions are designed to help you attract inward investment and increase exports and two-way trade through strategic promotion of your country, state, region or city.

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Media Buying & Planning

Creating a media buying plan is as important as your product and service creation. It is the pillar on which you will attract new customers and educate your segment around what you do and why it matters. Our teams study media buying trends in traditional and digital media buying to bring you the latest options at sub-market rates as well as to deliver tangible results that will provide the best possible chance of success by delivering demand-led growth.

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How can we help?

We coordinate every detail of our clients’ events and campaigns to best fit their needs while also exceeding expectations. Our communications professionals make sure that your event is produced with the purpose to create a memorable experience for your audience, and we work hard to ensure your campaign is brought to life and remembered for a long time.
We have experience managing a variety of Events & Campaigns, including:

Events

  • Conferences
  • Business Dinner
  • Annual General Meetings
  • Business Retreats
  • Trade Missions
  • Award Ceremonies
  • Product Launch
  • Team Building Events

Campaigns

  • Print
  • Radio
  • Television
  • Outdoor Media
  • Inbound Marketing
  • Direct Mail & Email
  • Social Media
  • Contests
  • Mobile Apps

Ready to Get Started?
Both Event Management and Campaign Management are an integral part of a comprehensive marketing plan. To learn more about how we can help you implement effective events and campaigns

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How can we help?

Our strategic media relations services include:

  • Media Buying and Planning
  • Media Outreach
  • Story Idea Generation
  • Editorial Calendar Development
  • Messaging & Media Training
  • Writing (releases, backgrounders, biographies, etc.)
  • News Monitoring
  • Coverage Tracking
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Media exposure is integral to raising awareness of your brand, products and services. To get your business in front of the right audiences through the right media channels.

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How can we help?

Over the years, we have built strong relationships with social media stars,communities, viral bloggers, and industry specific experts in Africa. We are strategically positioned to connect you with the right influencers and audience for your product or message. These influencers then become brand advocates and niche promoters, making recommendations to their loyal following and sharing stories about their experience with your brand.

Our influencer marketing services include:
  • Influencer Research, Identification & Selection
  • Influencer Marketing Campaign Strategy Development
  •  Content Creation & Collaboration
  • Optimized Distribution Strategy Development
  • Analytics Monitoring & Tracking
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With the right people in your corner, your message has the potential to reach more people with a greater impact. To connect with influencers and brand ambassadors that can advocate for your product or message and get your business in front of the right audiences

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How can we help?

Our research services include:

  • Market Analysis – assess market potential, market attractiveness, market sizing and segmentation, and market barriers in the target country.
  • Industry Reports – reports covering a wide range of industries including Agribusiness, Energy, Fintech, Telecommunications, Pharmaceuticals, Healthcare, Technology, Consumer Electronics, Luxury goods, and more.
  • Competitor Analysis – evaluate the strengths and weaknesses of current and potential competitors, both domestic and international.
  • Field Research – gain first-hand knowledge using quantitative and qualitative methods such as interviews and surveys.
  • Forecasting – examine market trends that could influence demand for your product or service.
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How can we help?

We are your partner on-the-ground, for new market entry:

  • Short-term rollouts or long-term partnerships
  • Full strategic planning support and marketing insight
  • Tactical (go-to-market) planning and execution
  • Hands-on sales, partnering and licensing outreach
  • Logistics assistance in-country
  • Addressing Regulatory and IP matters
  • HR support, including in-market sourcing of executive or non-executive roles:
    1. Finance
    2. Sales and Marketing
    3. Legal and Risk Management
    4. Business Development and Partnering
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How can we help?

Our expertise and capabilities include:
  • Export Promotion – assist local SMEs in developing new export markets (finding qualified buyers, distributors, and partners, and developing an export marketing plan)
  • Lead Generation – identification of prospective investors
  • Appointment Setting – coordinate and schedule meetings with key decision-makers
  • Organizing Events – investment forums, stakeholder round-tables, and seminars
  • Representation Services – serve as a “local” liaison between your agency and potential investors

Let’s discuss how Astridia can help you meet your Foreign Direct Investment and international trade objectives

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How can we help?

Today’s media landscape requires an intelligent and informed approach from an experienced team. We will understand your target audience and their journeys, your objectives and your market and we will deliver campaigns that get you the results that you are looking for. We will build your bottom line delivering agile and adaptable solutions that continually respond to changes in the market. The media planning and buying team has the b2b sector experience and knowledge (15+ years, although we are continually learning) to ensure that our clients continue to receive powerful, highly effective, cross-channel advertising campaigns that will enable you to achieve your on-going objectives.

Planning

When it comes to media planning and buying at Astridia, we take a totally objective view to developing integrated, cross channel media campaigns. We gather intelligence and make recommendations that we truly believe will achieve your objectives and make media selections that provide a proven return on investment. Our approach is independent and impartial

Buying

We keep the buying process fluid and know how to negotiate the lowest possible rates. By constant monitoring and evaluation (testing and refining) – we know what works, as well as where best to channel the media spend. We don’t believe the biggest budgets always secure the best deals, instead we place value on the relationships we develop with media owners and the conviction that you adopt when entering into negotiation – collaboration over clout.

By adopting this philosophy when it comes to comparing like for like media buying, we usually outperform other agencies with our unique approach.

Analysis

We are a result driven business. Although the cost of media is of paramount importance, we also look to leverage the optimum return by securing the best positions and achieving the strongest standout at no extra charge. This, along with strong planning and judicious buying, ensures our clients are able to achieve optimum return by reaching the right audience, with the right message and at the right time. It’s about understanding what works but more importantly what doesn’t, what the real value is and what opportunities are available at no extra cost, in order to underpin the core advertising activity. Throughout the campaign we are constantly looking at the results to help identify new opportunities that will refine the returns still further. And when your campaign has been completed, we will provide a performance summary report, including a return-on-investment analysis, whenever measurable.

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We specialise in media planning and buying high performance, cross-channel, interactive advertising campaigns.

  • DIGITAL: Search engine optimisation, pay per click, social paid, online display advertising and email marketing
  • TRADITIONAL: Print: Newspapers and magazines
  • BROADCAST: TV, radio and cinema
  • OUTDOOR: Posters, transport and ambient and direct marketing

“In the changing and constantly challenging world of digital, accountability and ROI are the principles on which we should all be judged.”

Stephen Dixon

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